Decide What Your Intention Is Before Deciding On Trade Show Booths

By Adrianna Noton

There is a vast range of possibilities for the design of trade show booths, from the most simple and cost effective to custom designs that can be the ultimate showcase of a brand. For any design to be effective is not always dependent on how much money is spent but on how well it works for its intended purpose.

There are endless options for creating eye catching designs but what will give the best return on investment is very much dependant on individual needs. For some companies it is very important to reflect the right kind of corporate image and they will have the budgets to do this. How often trade show booths will be used is also going to determine how much it is worth spending on them because if you are only planning to attend one show then it doesn’t make sense to opt for a custom design.

How you want to interact with potential clients is also one of the first things to consider. For a large company that wants to create a strong impression of the brand the emphasis might be on very bold use of logos and graphics that are further enhanced by video and sound. For a small company with a less well known product or service the focus might be on a clean and uncluttered environment that invites one on one interaction.

Modular units are becoming more popular because they are less expensive and they can be customized to a large degree. There are many attractive designs available that use very simple units that can be put together in different ways. Basic substructures with fabric coverings allow for any kind of design to be printed on them creating a unique look and internal lighting can be used to really enhance the effect.

Truss systems also allow for a great degree of flexibility and they can be broken down into light weight segments for easier transport and storage. A very cost effective solution is a simple tent design that consists of a squire framework with an fabric covering that can be very effectively used for color and graphics.

The type of product that is being promoted will also affect how trade show booths are laid out. Sometimes there might be a number of products that you want to display and this might require showcases or shelving. At other times the presentation might rely completely on printed information or video and then your most important features might be magazine racks or video screens.

If there are going to be demonstrations then it might be better to have a counter at the front that exhibitors can work on. In other circumstances you may want to have an open space to attract people in with a homely and comfortable interior that will invite direct conversations.

Whether the trade show booths are large or small it is best to keep all the components as unified as possible. All the furniture and accessories should reflect the same style and the use of color should be simple and reflect the corporate identity. Although the intention is to attract attention it should also be immediately clear what you are offering.

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