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Submitted by: Petersf Moore
Business website builders are often confused as to how they can get their website to feature highly on Google’s search engine ranking results for specific keywords or phrases relating to their business, products or services.
People often think that all they need to do is create a website and wait for Google to feature them on page 1. Many people also think that this will happen over time and as such they make no effort whatsoever to increase their search engine results position and just wait for it to happen.
Wrong! You need to work at it from day one. Your site, no matter how ‘optimized’ for search engines or ‘search engine friendly’ won’t achieve a high Search Engine Results Position (SERP) if it is not continuously promoted across the Internet and in the right way.
Don’t get me wrong, making your site as easy as possible for search engines to index is a good thing, but it should form only a small part of your strategy in getting your site a high SERP.
How do I achieve a high SERP?
Firstly, you have to think about what keywords or search phrases you would type into Google to find your business, products, services or website content. It’s a good idea to get some help from friends and family with this because you would be amazed at how these search keywords or phrases change between people. Why not hold a keyword/phrase ‘brainstorming session’?
It’s also essential that you put these keywords/phrases into Google and see how many results they generate in a search. If they generate millions of results, then the chances are you won’t achieve a high SERP and you therefore need to re-define your search keywords/phrases to make them more specific or niche.
For example, say you’ve opened a new Florist in the Lincoln Park area of Chicago and created a new website. Obviously there will be more florists in Chicago than there are in the district of Lincoln Park.
For your new website to achieve a high SERP for the search phrase ‘Chicago florist’ would be difficult, because there will be a lot of florists listed in Chicago, most with highly established websites, which are already highly ‘trusted’ by Google. These sites will automatically rank several pages above your site in the search results.
It’s worth pointing out that experts estimate that between 85% and 95% of people never venture further than page 1 of a search results page, so it is key to try and achieve page 1.
You would stand a much better chance of achieving a high SERP for the search phrase ‘Lincoln Park Florist’, because it is less ‘general’ and more specific. Furthermore, the quality of traffic using this search phrase to find your website will be much better quality and more profitable. Remember that profitable sites don’t just have lots of traffic; they have lots of ‘quality’ traffic as well!
Once you have agreed on your search keywords/phrases that will bring quality traffic to your site should you achieve a high SERP, then you need to use these highly specific keywords/phrases as ‘anchor text’ within content that you must now post on highly trusted and preferably highly relevant sites across the Internet.
What is anchor text? Well, basically it is text contained within say the body of a blog or article which Google’s search bots will read and then associate with a specific web page.
So, in my example, if you create an article about your new Florist on another website you would incorporate the keyword phrase (anchor text) ‘Lincoln Park florist’ within your article/blog and therefore ‘associate’ this phrase with your site by hyperlinking it to your home page, or better still a page deeper within your site.
Google then associates your website or specific web page with the search phrase ‘Lincoln Park Florist’ and therefore when people enter this phrase into Google your site will eventually be found as it will consider it highly relevant; thus producing the best search results for the user – Google’s main aim. That gets you to first base i.e. Google associates your site with a search keyword/phrase. It doesn’t immediately place you on page 1.
You then need to create a ‘strategy’ of writing regular articles and blogs which are relevant and include your agreed anchor text. The more times this anchor text with the link to your site is featured on other relevant sites, the more times it is indexed by Google and the more your SERP will increase on that search term.
This is because Google starts to trust your site more and more and will eventually consider it to be the most relevant for your search phrase. The fewer competitors, competing against you for this search term, the quicker you will achieve page 1. It is hard work, but stick with it and the rewards will eventually materialise.
About the Author: Pete Moore is Co-Founder of award winning website builder,
ezweb123.com
(
ezweb123.com
).
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